THE JJB – Magic

Commercial Growth & Brand Systems Leader

I build brands people love and growth systems that scale.

I lead go-to-market and lifecycle growth across Nigeria, the UK, and emerging corridors — blending storytelling, product truth, partnerships, and performance architecture to drive measurable commercial outcomes.

Proof Bar:

$10M+ annual revenue driven through integrated campaigns
₦10B+ generated from national omnichannel strategy
5× ROI delivered through optimisation and channel clarity
155% lift in transaction behavior via incentive-led growth design

See Featured Work

Let’s Work Together

Brand Strategies

Marketing Leadership

Strategic leadership across fintech, travel-tech, and consumer platforms.

Services ( What I Do )

Marketing should not be noise. It should be architecture.

Brand Strategy & Positioning

I define what you stand for, who you serve, and why you win — then translate that into clear messaging systems that align product, campaigns, and commercial execution.

Go-To-Market & Integrated Campaigns

I design launch and campaign systems that merge creative storytelling with commercial accountability — across digital, PR, partnerships, experiential, and lifecycle channels.

Performance & Lifecycle Growth

Acquisition is only the beginning. I build funded behavior systems, retention loops, and monetisation frameworks grounded in CAC efficiency, conversion logic, and long-term value.

Creative Direction & Narrative Systems

From idea to execution, I build narrative frameworks that unite visuals, content, and growth strategy — ensuring creativity compounds rather than fragments.

Market Expansion & Partnerships

I design expansion playbooks that unlock new corridors, new segments, and new revenue channels — without diluting brand clarity.

Marketing Leadership & Operating Systems

I build teams, reporting rhythms, and cross-functional alignment between product, brand, and commercial leadership — turning marketing into a growth engine.

Works

ROVA

Marketing site design and build

Cozmetic

Marketing site design and build

Xendou

Marketing site design and build

About Me

Hi

I am

Jeremiah-Jésù Badero — most people call me THE JJB

I lead brand and commercial growth at Rova, building multi-market marketing systems across Nigeria and the UK, and expanding into new corridors. My work sits at the intersection of brand clarity, product truth, and revenue architecture.

I specialise in turning strategy into repeatable growth systems — activation, funded behavior, retention loops, expansion frameworks.

Across fintech and consumer platforms, I’ve driven revenue at scale, built loyalty ecosystems, and designed campaigns that move both numbers and people.

Structured thinking. Creative edge. Commercial accountability.

Experience

Full Time Freelancing @Olyve

Apr 2023 Present

Senior Product Designer @Copr

Jan 2022 Mar 2023

Creative Head @Provev Innovations

May 2020 Dec 2021

Design Intern @Agrsar Works

Feb 2019 Mar 2020

Education

Master in Design @Cranfield University, UK

2017 2019

Msc in Innovation Design @DSGN School, UK

2013 2016

Bsc in IT @ACME Institute, UK

2010 2012

Skills

96%

Figma

84%

Sketch

97%

Webflow

90%

Illustrator

92%

Framer

Years of
Experience

0 K

Projects
Completed

View Resume

Get in Touch

Testimonials

Adeyemi

Italawa & 24Modez

Working with JJB brought real structure to my marketing. We saw a 25% increase in traffic and bookings for our Heritage shirt line. If you’re a small business owner who needs direction, this is it.