Building a campaign that generated ₦10 billion.
A leading travel brand with strong reach but inconsistent seasonal revenue. No flagship campaign platform to anchor growth or drive predictable bookings year on year.
Conceptualised and built Take A Break — a seasonal campaign platform built from scratch. Paired with Wakanow Express, a nationwide expansion taken from idea to full ATL/BTL execution across Nigeria and West Africa.
₦10B+ in seasonal revenue. Record financial years in 2022, 2023, and 2024. The campaign still runs every summer to this day.






