A marketing and brand leader with over nine years of experience developing and executing integrated marketing strategies that drive growth, creativity and impact. My work sits at the intersection of storytelling, data and strategy, helping brands expand their reach while staying true to their essence.

I currently lead cross‑market marketing operations for Wakanow, Africa’s largest travel‑tech company, where I’ve managed multimillion‑dollar budgets and campaigns spanning Nigeria, Ghana, Kenya, the UK, UAE and Francophone West Africa. My efforts have delivered more than $10 million in annual revenue, grown users by 65 % year‑over‑year, and doubled app downloads while increasing engagement by 200 %.

Beyond travel, I’ve helped define brand strategy and marketing architecture for tech and fintech brands such as Kalabash (brand identity and voice) and Onburd (marketing funnel optimisation that increased customer acquisition by more than 20 %).

My super‑power is transforming complex business goals into creative, data‑driven marketing systems that deliver measurable results. I believe great brands are built on clarity, consistency and cultural connection – and my mission is to help more of them grow globally.